Brand Journalist (Content & Copywriter)

• Writing easy-to-understand user interface text, online help, and developer guides.

• Interpret copywriting briefs to understand project requirements.

• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)

• Edit and proofread copy as needed

• Use SEO principles to maximize copy’s reach

• Source images and other content • Creating and maintaining the information architecture.

• Writing or revising the supporting content for products/services.

• Editing material prepared by other writers or staff.

• Incorporating animation, graphs, illustrations, or photographs to increase users’ understanding of the material.

• Selecting appropriate mediums, such as manuals or videos, as messages for the audience.

• Standardizing content across platforms and media.

• Collecting user feedback to update and improve content.

• Analyzing current content and making improvements as necessary.